200m or 830m enterprise mobile users by 2016?
Back in June I tweeted on the ABI Research forecast, http://twitter.com/#!/sives/status/83284217521381377 predicting 830m enterprise smartphone and tablet app users by 2016. On the surface, that looked like a four-fold increase on the number of mobile devices from the 200m that I’ve previously been saying will be connected into enterprise networks over the next 5 years.
Today, I revisited the article and realized that there was a bit more to the story than I had first understood. In their forecast, ABI Research split the total audience into B2E (business-to-employee) and B2C (business-to-customer). B2E users will be accessing email, calendar and line-of-business apps. B2C users will be using branded company-provided apps that they download from the public app stores.
app stores, forecast, mobile platform, smartphone, tablet